Create a Voucher Campaign

Content of this article

  1. Preliminary Remarks
  2. Create a Voucher Campaign

1. Preliminary Remarks

In the main menu of the backend, the menu item "Vouchers" loads the administration of voucher campaigns. Here, existing voucher campaigns are displayed together with the most important information in a table view.


Fig: Overview voucher campaigns 

Campaign No.: Shows the unique ID of the voucher promotion.
Campaign: Shows the name of the action.
Channel count: Indicates the number of channels stored in the promotion.
Start Date: Start date of the validity of the coupon action.
End date: End date of the validity of the voucher action.
Voucher type: Indicates whether the promotion is single voucher or multiple voucher.
Number: Represents the total number of voucher codes or redemptions of the voucher promotion.
Status: The current status of the voucher promotion is displayed. If the end date of the promotion, or the number of redemptions is reached the promotion will be deactivated.
Commands:  Arranges action buttons for viewing, as well as editing and copying the voucher actions. The "Download" button creates a list of the voucher codes and offers them for download.

Tip: The number in the "Number" column indicates the total number of voucher codes (single vouchers) or redemptions (multiple vouchers).

(multiple vouchers). The number of multiple channels within a voucher promotion is added together.
More information on this can be found later in this article.


2. Create Voucher Campaign

The "Add Campaign" button opens the window for creating a voucher action.


Fig: Add Campaign 


Fig: Creation form of a voucher campaign

Base Data (1)
The following data are defined in the base data area:
  • Campaign name* - This name is intended for internal information. This name will not be displayed to the customers.
  • Start and end date - If no end date is specified, the voucher promotion will be valid for an unlimited period of time.
  • Offer ID* - Here you can specify the offer to be referenced by the voucher promotion. It is recommended to create separate offers for voucher promotions.
  • Voucher type - Selection between "Single vouchers" and "Multiple vouchers". "Single vouchers" are vouchers which can be redeemed only once at a time, e.g. personalized vouchers for individual customers. "Multiple vouchers" can be redeemed multiple times, this can be used for example for a mailing to all customers, in which a code is printed, which can be redeemed e.g. 2000 times.

Note: Voucher campaigns and therefore the included codes always refer to an offer. Voucher codes

do not discount existing offers. Fields marked with an asterisk (*) are mandatory fields.

Channels (2)
In the Channels section, you can define the number of voucher codes (single vouchers) or the number of redemptions (multiple vouchers).
This makes it possible, for example, to divide a campaign among several social media channels in order to be able to differentiate the redemptions by customers in the evaluation of
the success of your campaign.
Channels can be added or removed via the "+" and "-" icons (1).


Fig: Channels with multiple vouchers


Tip: If multiple channels are created within a voucher campaign, the numbers are added to a

total number of the voucher campaign. This total number is displayed in the overview of voucher campaigns.